A deal of the day website is a site that only sells one product everyday at a low discounted price. The concept is great for both buyers and sellers. Buyers have the ability to buy great products for very low prices while sellers are able to convey a compelling call to action to the customer.
Deal of the day sites post a new item everyday at a great price. You can only buy that one item that day. The products are usually posted at midnight but this can vary between different sites. Once the day passes a new deal is posted and the previous deal is no longer available. If you see a product that you like displayed on any given day you are able to purchase it until it is either sold out or a new product gets posted on midnight. This is what makes the concept great, the seller offers the product at a very, very low price for one day only. Urging the buyer to buy the product right away, once the day passes the deal is gone forever.
In most cases the products are available for rock bottom prices so you need to act fast and buy the product if you like it. On top of that the seller will limit the amount that you can buy of the product. Since its a good deal they don't want wholesalers or retailers to buy out their entire inventory and resell it for more money on ebay or overstock. The great prices are passed straight from the seller to the end user.
As the concept has evolved and many sellers have adopted the "deal of the day" model, you can find deal of the day sections on regular ecommerce sites. It started out with sites that launched to only sell one product per day to websites selling multiple products with a deal of the day section or deal of the day sites that offer more than one deal for the day. In general the deal of the day sites are broken down to the follow 3 types of websites.
A website that only sells one product everyday at a low price
A website that sells many products which has a deal of the day section on their website
A website that offers one deal at a time, but the site can have more than one deal on a given day. When the first deal is out of stock they post a new deal so there is always something to buy.
In addition to the above, many deal sites have added interesting twists to them to increase sales and great deals for the consumer. Many retailers are very creative and have various of different offerings in addition to the traditional "deal of the day" concept.
